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Facebook Custom Audiences

Advertising on Facebook – Using Facebook Custom Audiences How to reach the people who matter to your business. Do you have an email list of customers already for your business and want to reach out to them on Facebook? Using Facebook Custom Audiences you can...
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Facebook Insights …. fascinating!

I have found something which is taking my concentration away from Great British Bake Off (wow… never thought that would happen ;)) – the new Facebook Insights on my business page. Now you can see who exactly your fans are, group them by demographic,...
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Facebook EdgeRank in four easy pics!

What determines whether your post will show up in your business page Fans newsfeed – Facebook uses the EdgeRank algorithm which works a little like this – the more you post, the more likes you get, the more your posts will show! infographic from...
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Creating 'Interest Lists' on Facebook

When a person clicks ‘like’ on your Facebook page, you might assume this means that every time you post a picture of your latest creation or announce an event, that all your ‘likers’ will see the post.  This is not the case.   Facebook uses...
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