A colleague of mine recently complained that she is bored by her LinkedIn network. They have nothing interesting to say. She struggles to comment on any of their posts. But she knows that her audience and future clients are ON LinkedIn. So she perserveres.
I recently posted a poll on LinkedIn to my network to find out how many people LIKED their network:
Only 52% of my recent poll respondents like their LinkedIn network. 😳
13% of you accept any and all connection requests. 🧐
How do you feel about your network? Do you find it difficult to find a post to engage with? Engaging with your network is key to building your LinkedIn profile – but if you are finding it hard to come up with a comment, then there is a problem.
So how can you change it?
Your next clients and the people who can help you raise your profile ARE on LinkedIn. We just need to fix a few things.
Build the network you want. People you are interested in. Potential clients. Possible collaborations. People with similar interests.
Some of the respondents to the above poll have people from their previous careers in their network. Others connect with someone who is from their local business geographical area as well as those they are interested in. The choice is yours!
Four things to do today:
1. Stop connecting with everyone.
The reason you don’t find your newsfeed interesting is that you are not selective enough. When someone sends you a connection request, have a look at their profile. Be choosy. This is your professional network, so do not overthink declining a connection request.
2. Start to unfollow some of the people in your newsfeed.
You might have built up a relatively large network over the past 5 years on LinkedIn – maybe people you have worked with, or people you have interacted with through an online (or offline) networking group. If you don’t want to remove the connection, then you can simply unfollow them.
Click on the person’s post or profile. Cick on the three little dots at the top right of post. A full menu appears – choose Unfollow to stay connected but stop seeing that person’s posts. This means they will still be able to see YOUR posts.
3. Always send a note with your connection request
When you want to add someone to your own network, always add a note to your connection request. This lets the person know why you are connecting, but more importantly, it opens up a one to one conversation with that connection. Now when you see their next post, you will be more interested, having ‘spoken’ to them directly.
What do you write in this note? Imagine you have just met the person at a networking event, what would you say? Maybe you liked a post they shared. Or you have connections in common. Write something that opens up a conversation.
4. Start your own conversation
If you find your newsfeed uninteresting, why don’t you make it more interesting yourself? If you write a post that starts your network ‘talking’ then the next time you go to LinkedIn, you have content to engage with. Even if it’s your own.
Be strategic. Spending time on LinkedIn is about building your business. Building on the relationships you have formed. Check in with your clients. Comment on posts from previous clients. Write posts that reflect on your skills, services and products.
Spending 20 minutes a day on LinkedIn can be all you need – but if you are bored by your network, this can seem like a stretch.
If you need help with building your profile on LinkedIn, reach out. I help my clients optimise their LinkedIn profiles for visibility and SALES. We work on content, messaging, sales without spamming and visibility.
To find out how I can help you, contact me on Louise@socialbeeni.com.