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Blog podcast

On Air Coaching Call – How to pivot on LinkedIn with Traci Baxley

Traci Baxley joins me for an on-air coaching call on how to ‘jump back in’ to LinkedIn following a change of direction with her business.  Traci is a Life Coach for Moms,  supporting women who are chasing the elusive “balance” instead of choosing harmony and grace to guide their lives. Traci helps moms move from […]

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Blog LinkedIn podcast

LinkedIn – Personal Profiles and Company Pages

Should you build your personal page, company profile or both? Firstly – let’s talk about the differences. Your personal profile is all about you.   What you do, what you are passionate about, your skills and abilities.   Yes, your work history (though you don’t need to include all of it) as well.   When we connect with people on […]

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Blog podcast

Using LinkedIn to promote your event with Lean In leader, Nicola McGuinness – Linking in with Louise Podcast Ep 114

Using LinkedIn to promote your event with Lean In regional leader Nicola McGuinness  Are you organising an event or a conference? Did you know you can now create ‘events’ and raise awareness about your event on LinkedIn?  This week on the podcast, I interview Nicola McGuinness. Nicola is the Policy Research and Information Project Manager […]

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Blog podcast

LinkedIn Etiquette – how to behave on LinkedIn

LinkedIn Etiquette Every social media platform has its own etiquette or expected behaviour.    People go to Facebook to connect with friends and family.  They go to Instagram for a daily dose of inspiration.  Twitter is great for short sharp news briefs (and political announcements!).  If you aren’t posting the same content on each platform, then what works […]

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Blog podcast

How to use LinkedIn Ads to generate Leads with Alex Curtis – Podcast Episode 111

This week I talk to Alex Curtis – an expert on creating leads through paid advertising online who has niched down to work with businesses in the Financial Services industry.   We discuss how Alex found his niche,  how he helps his clients, and we walk through a great example of how you can use […]

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Blog On Air Coaching podcast

On Air Coaching Call with Geraldine Carter – Episode 110

Social Bee Podcast Episode 110 – On Air Coaching Call with Geraldine Carter  Geraldine Carter is the host of the Podcast: Epic Business Growth for CPAs – we have a great conversation about how Geraldine can use LinkedIn to connect with her ideal client.   We cover how and why Geraldine should create a LinkedIn company […]

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Blog

How to write articles for LinkedIn and why you should

While LinkedIn posts and status updates are limited to 1,300 characters, LinkedIn articles can be up to 125,000 characters in length, which gives you more opportunity to showcase your expertise and knowledge. Writing articles is also a great way to start conversations and raise your visibility on the platform. In this week’s solo episode, I dive deep […]

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Blog podcast

How to use LinkedIn to get more leads and sales with Janine Coombes

How to use LinkedIn to get more leads and sales with Janine Coombes  How can you use LinkedIn to get more leads and sales?  Do you know what type of content works specifically for your business and your audience?  This week on the podcast, I interview small business marketing manager Janine Coombes. Janine helps one-man-band […]

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Blog

Social Bee Podcast Ep 106- the Podcasting Panel from Social Media Bootcamp Belfast

At the Social Media bootcamp in Belfast on 17th October, I hosted a live panel on podcasting. My guests were Ian Anderson Gray of the Confident Live podcast, Alex Curtis of the Lead Engine Podcast and my very own show notes writer, Sara Bussandri. We discussed how to start a podcast, how to monetise, find […]