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How to write a good headline for LinkedIn

and why it matters...

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by Louise Brogan in Blog, LinkedIn
July 2, 2018 0 comments

How much thought have you given to your LinkedIn headline?  Do you know what the headline is? It is the 120 characters you have to write down what your job is.

Have a standout profile

One of the biggest challenges LinkedIn users have is how to create a standout profile.   The first line anyone sees when you post an article or comment on someone else’s’ post, is your headline.  So make it count.   If you have a look on LinkedIn today using ‘Solicitor’ as your search, you will see hundreds of solicitors in your search results (including ones not using the capital S- it stands out,  believe me)

If you are using LinkedIn to generate leads, then your headline should attract your ideal audience.  Use keywords in your headline that someone will put into the search box.   Think about the words that your prospective customer would be putting into the search box – not specialist words that are only used inside your own industry.   Are you trying to attract clients or are you trying to match your colleagues?

For example:

“Content Marketer”  vs “Consultant helping businesses grow with social media”

An easy formula to come up with a good headline is “Job Title” at X specialising in Y.   

If you were looking for a property surveyor in Belfast, would you choose someone with the job title ‘surveyor’  or would you look more closely at someone with the headline “Chartered Surveyor at XXXX, specialising in Property Management, Belfast”?

Have a look around at other people in your industry and see what headlines grab your attention.   Make your first impression count. Always check your spelling, capitalisation and grammar.

Raise your profile with the right headline

When you comment on someone else’s post or update,  your headline will accompany your name in the comments.  This is a good opportunity to raise your profile and build up your network so comment regularly on relevant articles and updates.   If you only click like, your headline won’t show up to the reader.

 

 

 

 

 

Your headline also shows up when someone finds you in the Google search.  Go now and Google your own name.   If you have a LinkedIn profile, it is very likely the profile will show up in the search engine’s results and the headline also what shows up in the Google search.

headline for linkedin

 

 

 

Have a play around with different headlines and see if your profile comes up in more searches than usual.  If you would like to learn more about using LinkedIn to raise your profile and grow your business,  get in touch today.

You can connect with me on LinkedIn here.

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